Started in ecommerce. Built to be more than one thing.

Obsidian Group began as a modern ecommerce company with a simple belief: customers should not have to choose between exceptional products and reasonable pricing.

That belief now reaches further. The same thinking — understand people properly, cut out waste, put the savings into the product — works just as well for software. So alongside our consumer brands, we now build technology, starting with Standardry.

Traditional businesses carry heavy costs — broad advertising, inefficient supply chains, rigid structures — and customers end up paying for them.

We take a leaner route. Customer insight, data and AI help us understand each audience, and we build engaged communities instead of relying on broad campaigns. That keeps costs down and keeps us close to the people we make things for.

Every venture draws on the group's technology, infrastructure and experience — but keeps its own identity, community and purpose.

We do not force every business into the same corporate mould. Each one is free to develop its own personality and voice, which lets it move quickly with its customers and stay relevant in its own market.